Kathryn vdBerg
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Skills
Personal Branding – Crafting unique professional identities for clients.
Copywriting & Content Creation – Writing engaging, tailored content for brands and individuals.
Social Media Management – Developing and executing strategies to enhance brand visibility.
Rebranding – Modernizing and refining professional and business identities.
Client Collaboration – Working closely with clients to achieve their branding and marketing goals.
About Freelancer
Experienced Content Strategist and Brand Management Professional with a background in freelancing and entrepreneurship. Currently a Creative Marketing Specialist with a strong track record in social media strategy, content creation, brand management, and marketing.
Education
Work & Experience
Managing social media platforms for luxury flooring brand Define the brand’s positioning, mission, and values Conducting market research by visiting clients in the UK & USA Assisting in setting up marketing plans Collaborating with relevant external parties such as online marketing agencies, advertising agencies, photographers, and video specialists
Reformatting & modernising LinkedIn Profiles Designing templates (CVs & Cover Letters) based on client skills & achievements Actively advertising on social media (LinkedIn, Facebook, Instagram) Managing, updating & creating content for the website, including social media posts Offering personal rebranding services Providing website copy-writing/ editing & professional proofreading Monitoring employees & training them on new formats, brand evolution & styles
Overseeing social media design and marketing for international events (in Amsterdam, Brussels, Budapest, Warsaw) Gaining insights into program creation and implementing insights for international events Managing the division’s social media accounts (creating and engaging with posts/ community interaction) Creating and executing marketing/ social media plans for international events Writing scripts for, and starring in, podcasts, webinars and promotional videos Assisting with event buildups from cradle to grave Designing marketing & promotional material for all current events
Overseeing Social Media (Facebook, Instagram, Twitter) Writing articles Sourcing articles Participating in daily running of newspaper
