Joey Vulperhorst

As a Growth Marketing professional, I have developed a strong focus on conversion optimization, along with expertise in performance marketing, including SEO, PPC, paid social, and marketing automation. I have managed over €70,000 in monthly ad spend, consistently driving increases in conversion rates, revenue, leads (MQLs/SQLs), ROAS, and reducing CPA.

My growth marketing strategy emphasizes systematic experimentation and data-driven approaches. By utilizing the GROWS process, I've successfully designed and executed growth experiments to optimize performance and foster sustainable growth. I'm also adept at applying the pirate funnel to enhance customer journey stages, and my focused CRO efforts, including A/B testing and user behavior analysis, have led to significant improvements in conversion rates.

Additionally, my fluency in English and Dutch, combined with strong interpersonal skills, enables effective collaboration with diverse stakeholders.